Granada Mall aimed to increase foot traffic, drive engagement with shoppers and tenants, and promote awareness of the mall and its participating brands.
Solutions
To maximize reach and engagement, we launched a comprehensive in-mall activation. This included a vibrant social media campaign to promote the event and encourage participation. Additionally, we created an exciting “White Friday” activation featuring daily prize draws, QR code scanning, and opportunities for shoppers to interact with brands and tenants directly.
Results
The in-mall activation proved highly successful, achieving its key objectives. Foot traffic to Granada Mall surged, valuable shopper data was collected through the app, and both shoppers and tenants enjoyed a fun and engaging experience. The activation also increased awareness of the brands within Granada Mall and boosted the mall’s social media following. Moreover, the daily prize draws were a hit, successfully engaging participants and rewarding winners.