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K
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Phone
+966 12 223 1221Address
Office No. 12 – 3rd Floor Shahad Al Tahliya Commercial Center PO BOX 48083 Jeddah 21572 KSACampaign Event Activation
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Participants
As the new school year approached, Granada Mall in Riyadh aimed to create an engaging event that would attract families and boost tenant sales. The challenge was to design a standout campaign amid typical back-to-school promotions, driving foot traffic and encouraging shoppers to explore the mall’s diverse stores. Granada Mall wanted an experience that would excite both children and adults, fostering a sense of discovery.
WKK launched a “Back to School Treasure Hunt,” a multi-layered event designed to engage visitors and drive shopping across the mall’s stores. The campaign featured clue stations that guided participants through various stores, with tenants offering exclusive vouchers, gifts, and discounts. Influencers were enlisted to enhance the event’s visibility by sharing their treasure hunt experiences and clues on social media, which significantly increased engagement and excitement.
Special golden keys hidden throughout the mall provided participants with the chance to win grand prizes such as a MacBook, Nintendo Switch, Galaxy phone, and AirPods. The event was further supported by a dedicated landing page developed by WKK, which offered event details, tracked progress, and provided digital clues.
The “Back to School Treasure Hunt” at Granada Mall achieved remarkable results, significantly boosting foot traffic with an increase in visitors compared to the previous year, particularly on weekends. Tenant sales rose, driven by the strategic placement of vouchers and gifts.
The campaign’s hashtag gained substantial traction, increasing the mall’s social media following. Participants praised the event for its fun and interactive nature, and the generous prizes were well-received. Overall, the campaign successfully enhanced foot traffic, sales, and customer engagement, solidifying Granada Mall’s reputation as a premier shopping destination in Riyadh.
